What makes a video viral

At one point in time we used to have prospective clients call us and say they want to be on Oprah. Now it’s not uncommon to hear – “We want our video to go viral, can you make that happen?” Thanks Old Spice Guy. The short answer to the question “Can it go viral” is [...]

Toyota’s Swagger Wagon

This ad has been making the rounds on Twitter, have you seen it? Parents ( in particular mom bloggers) have overwhelming displayed their love for for this ad by tweeting and sharing it with their networks.  Why? Because it’s witty and moms can relate to it. The ad acknowledges the role we play and the [...]

Video, moms and Canadian marketers