By Harriet Fancott, Senior Associate, LimelitePR Bloggers are increasingly influential when it comes to letting their community know about issues, services, campaigns and products. So as a business or organization, how do you find bloggers that will work with you, and how do you measure their online influence? First off, what do we mean by [...]
You don’t build a community because you have a festival coming up. You build a community. And then when you have your festival coming, there’s a community there to help you. Everybody does it sort of backward. ~ Mitch Joel, author of Six Pixels of Separation. That is one of my favourite quotes. I have [...]
By Jeanette Miller, Limelite PR Principal “Don’t expect me to leave my paying job for the day and pay ferry costs and THEN also write for free. Seriously?!” ~ Karen Humphreys, Notes from the Cookie Jar Mom bloggers are in high demand: More and more brands and organizations are seeing the value of getting mom [...]
by Harriet Fancott, Senior PR Associate Twitter is one of the simplest ways to build your online community. Whether you’re a business or a non-profit, if your market is mothers, you want to get to know the key influencers online. Here are ten ways to make that happen. 1. Follow Twitter moms: Moms may be the [...]
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