Call it publicity or media relations – both tactics under the PR umbrella. The opportunity to earn media coverage is truly a numbers game. And it is much harder than it used to be. At one time in my career, I could predict earning at least 5 “hits” for a SME campaign. Hits being earned [...]
Yes, we’ve been rather busy here at Limelite PR. As you can see, so busy that we haven’t vlogged or blogged. So rather than rake ourselves over hot coals in penance, we thought we’d share a few of the things we’ve been doing that have made us so busy. 1. Have you heard of PURPLE [...]
I am a big fan of creating and pitching Top 10 lists to get media coverage for our clients (um, of course creating these lists in moderation with other PR strategies). Lists provide a story focus and direction to visuals that should accompany the pitch. Here’s a good example of how we created and successfully [...]
If you can hold tight and get through the car commercial, this is a great short interview with Lisa Stone, BlogHer CEO, on who women trust to receive trustworthy & relevant information and what role blogging & traditional media have in today’s world.
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