If you are looking for some great insight into the world of marketing to moms or marketing with moms, there has been a flurry of good data released over the past week that I would highly recommend reading: 1. Edison Research just released a new report called Moms and Media: 2011. The study examines media [...]
By Harriet Fancott, Limelite PR Senior Associate If you’re a small or medium-sized business (SMB), you need to take social media seriously. The latest research by Pitney Bowes in a post by E-marketer indicates that social media is rivaling email in marketing effectiveness for SMBs. Researchers asked SMBs to rank marketing tactics such as email, [...]
By Harriet Fancott, Limelite PR Senior Associate Are you in a blogging rut? It happens to everyone but it’s important to blog regularly. Consistent blogging shows you are active and on top of your industry or sector. It helps people find you, and positions you as an expert in your field. Here are ten ways [...]
By Jeanette Miller, Limelite PR Principal I always hear interesting tidbits at conferences, and since I’ve attended a couple in the past month, I thought I’d pick my top 2 tidbits along with my responses. Tidbit 1: Social Media is part of online marketing but it’s not really measureable. My response: This is oh, so [...]
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