By Jeanette Miller, Limelite PR Principal I always hear interesting tidbits at conferences, and since I’ve attended a couple in the past month, I thought I’d pick my top 2 tidbits along with my responses. Tidbit 1: Social Media is part of online marketing but it’s not really measureable. My response: This is oh, so [...]
By Harriet Fancott, Senior Limelite PR Associate The upside of social media coverage is that when it’s good, it spreads quickly and can have an immediate positive effect on your business, event or campaign. It can be as simple as mom on Facebook seeing a posting about your product and sharing it to her friends [...]
By Harriet Fancott, Limelite PR Senior Associate Facebook is the most popular social networking site for moms to connect, find out about brands, and spread the word about products they love. And the research backs it up. Here are a few quick stats:* Moms control 85% of household spending in the US. 83% of Canadian moms [...]
By Limelite Associate Harriet Fancott Creating a media list is essential to your PR strategy. Like your carefully crafted press releases, your list needs to be targeted, reflecting reporters, bloggers and websites sympathetic to your business. Showering all media contacts with your release is great way to lose credibility and achieve minimal results. It takes [...]
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