By Harriet Fancott, LimelitePR Senior Associate Just like new babies, there’s a new mom blog born every minute, and while they may all have motherhood in common, no two are completely alike. All are written by individuals with their own unique perspectives. Some stick to their local region, some focus on one niche, some keep [...]
By Jeanette Miller, Limelite PR Principal The buzz around the water cooler is that many businesses and/or PR professionals are taking a new yet bad approach to pitching media reporters and editors. Samples of this approach include: Sending a Twitter DM that says “Check out our website, you might find some great products to feature [...]
By Jeanette Miller, Limelite PR Principal Despite research supporting the power of moms, many organizations evolving from a mass to a niche audience fail to dedicate the necessary time and resources to the mom market. Consider the following: Moms control household spending Moms control 85% of household spending and represent a $2.1 trillion industry (in [...]
by Harriet Fancott, Senior PR Associate Twitter is one of the simplest ways to build your online community. Whether you’re a business or a non-profit, if your market is mothers, you want to get to know the key influencers online. Here are ten ways to make that happen. 1. Follow Twitter moms: Moms may be the [...]
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