I don’t need to tell you that discussions around Pinterest are a-plenty right now. This latest infographic shows you why it’s become so addicting. But from what I’ve read and discussed with many peers, there’s been little attention paid to a core segment of this growing community, and that’s teachers/educators. When we created and started [...]
If you are looking for some great insight into the world of marketing to moms or marketing with moms, there has been a flurry of good data released over the past week that I would highly recommend reading: 1. Edison Research just released a new report called Moms and Media: 2011. The study examines media [...]
By Harriet Fancott, Limelite PR Senior Associate If you’re a small or medium-sized business (SMB), you need to take social media seriously. The latest research by Pitney Bowes in a post by E-marketer indicates that social media is rivaling email in marketing effectiveness for SMBs. Researchers asked SMBs to rank marketing tactics such as email, [...]
By Harriet Fancott, Senior Limelite PR Associate The upside of social media coverage is that when it’s good, it spreads quickly and can have an immediate positive effect on your business, event or campaign. It can be as simple as mom on Facebook seeing a posting about your product and sharing it to her friends [...]
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