By Jeanette Miller, Limelite PR Principal I always hear interesting tidbits at conferences, and since I’ve attended a couple in the past month, I thought I’d pick my top 2 tidbits along with my responses. Tidbit 1: Social Media is part of online marketing but it’s not really measureable. My response: This is oh, so [...]
By Harriet Fancott, Senior Associate, LimelitePR Bloggers are increasingly influential when it comes to letting their community know about issues, services, campaigns and products. So as a business or organization, how do you find bloggers that will work with you, and how do you measure their online influence? First off, what do we mean by [...]
I was intrigued to read that ParticipACTION is launching an awareness campaign to encourage Canadian moms get their children moving. I remember ParticipACTION from my own childhood: the TV ad that compared a 30-year-old Canadian to a 60-year-old Swede and the formal school program (flexed arm hang anyone?) so I see the brand equity and [...]
By Limelite Associate Harriet Fancott Creating a media list is essential to your PR strategy. Like your carefully crafted press releases, your list needs to be targeted, reflecting reporters, bloggers and websites sympathetic to your business. Showering all media contacts with your release is great way to lose credibility and achieve minimal results. It takes [...]
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