By Harriet Fancott, LimelitePR Senior Associate Just like new babies, there’s a new mom blog born every minute, and while they may all have motherhood in common, no two are completely alike. All are written by individuals with their own unique perspectives. Some stick to their local region, some focus on one niche, some keep [...]
By Jeanette Miller, Limelite PR Principal “Don’t expect me to leave my paying job for the day and pay ferry costs and THEN also write for free. Seriously?!” ~ Karen Humphreys, Notes from the Cookie Jar Mom bloggers are in high demand: More and more brands and organizations are seeing the value of getting mom [...]
By Harriet Fancott, Limelite PR Senior Associate Joyce Rosario, the executive director of NewWorks Dance, has a problem. The AllSorts Dance Series got so popular, she added another show. So what’s the problem? The second show is not packing the house like the well-known pay-what-you-can 2 pm show. She wanted to know how she could [...]
I was inspired to write this post after reading Elena Verlee’s five great reasons why we still need traditional media for PR. Like Elena, I don’t advise that anyone drop traditional media altogether. However, I’d like to address a couple of key issues that have spurred my own re-thinking on the value of publicity: sales results [...]
Follow Us!