If you are looking for some great insight into the world of marketing to moms or marketing with moms, there has been a flurry of good data released over the past week that I would highly recommend reading: 1. Edison Research just released a new report called Moms and Media: 2011. The study examines media [...]
By Harriet Fancott, Senior Associate, LimelitePR Bloggers are increasingly influential when it comes to letting their community know about issues, services, campaigns and products. So as a business or organization, how do you find bloggers that will work with you, and how do you measure their online influence? First off, what do we mean by [...]
You don’t build a community because you have a festival coming up. You build a community. And then when you have your festival coming, there’s a community there to help you. Everybody does it sort of backward. ~ Mitch Joel, author of Six Pixels of Separation. That is one of my favourite quotes. I have [...]
By Harriet Fancott, Limelite PR Senior Associate Facebook is the most popular social networking site for moms to connect, find out about brands, and spread the word about products they love. And the research backs it up. Here are a few quick stats:* Moms control 85% of household spending in the US. 83% of Canadian moms [...]
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