How ParticipACTION Can Get Moms Moving

I was intrigued to read that ParticipACTION is launching an awareness campaign to encourage Canadian moms get their children moving. I remember ParticipACTION from my own childhood: the TV ad that compared a 30-year-old Canadian to a 60-year-old Swede and the formal school program (flexed arm hang anyone?) so I see the brand equity and [...]

Summarizing Our Summer Slack

Yes, we’ve been rather busy here at Limelite PR. As you can see, so busy that we haven’t vlogged or blogged. So rather than rake ourselves over hot coals in penance, we thought we’d share a few of the things we’ve been doing that have made us so busy. 1. Have you heard of PURPLE [...]

Highlights from Harnessing the Power of Digital Mums