How ParticipACTION Can Get Moms Moving

I was intrigued to read that ParticipACTION is launching an awareness campaign to encourage Canadian moms get their children moving. I remember ParticipACTION from my own childhood: the TV ad that compared a 30-year-old Canadian to a 60-year-old Swede and the formal school program (flexed arm hang anyone?) so I see the brand equity and [...]

Highlights from Harnessing the Power of Digital Mums

Coupon Clippers vs Loyalty Lovers

This is a post about why marketers need to take a different approach when reaching out to moms in different countries (aka what works in the USA may not work in Canada). Here are the two resources that I mention in my post: Maria Bailey’s article Media Post ; Globe & Mail article

Video, moms and Canadian marketers