The following was initially published on the BeSoSocial blog, December 2010 I recently hit a personal age milestone (I’ll keep you guessing on that one), which got me thinking about the differences between Gen X and Gen Y moms, specifically how they each require a unique marketing approach. Or do they? Is a generalization based [...]
This is a post about why marketers need to take a different approach when reaching out to moms in different countries (aka what works in the USA may not work in Canada). Here are the two resources that I mention in my post: Maria Bailey’s article Media Post ; Globe & Mail article
If you can hold tight and get through the car commercial, this is a great short interview with Lisa Stone, BlogHer CEO, on who women trust to receive trustworthy & relevant information and what role blogging & traditional media have in today’s world.
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