By Harriet Fancott, Limelite PR Senior Associate Mom bloggers are prolific writers, social media mavens, entrepreneurs, and caregivers. Many are former professionals, and yet despite this, businesses often fail to treat them as valuable partners in promoting their message. Here are eight surefire ways to have your pitch ignored: 1) Start your pitch with “Dear Mommy [...]
By Harriet Fancott, LimelitePR Senior Associate Just like new babies, there’s a new mom blog born every minute, and while they may all have motherhood in common, no two are completely alike. All are written by individuals with their own unique perspectives. Some stick to their local region, some focus on one niche, some keep [...]
By Harriet Fancott, Senior Limelite PR Associate The upside of social media coverage is that when it’s good, it spreads quickly and can have an immediate positive effect on your business, event or campaign. It can be as simple as mom on Facebook seeing a posting about your product and sharing it to her friends [...]
By Harriet Fancott, Senior Associate, LimelitePR Bloggers are increasingly influential when it comes to letting their community know about issues, services, campaigns and products. So as a business or organization, how do you find bloggers that will work with you, and how do you measure their online influence? First off, what do we mean by [...]
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