I don’t need to tell you that discussions around Pinterest are a-plenty right now. This latest infographic shows you why it’s become so addicting. But from what I’ve read and discussed with many peers, there’s been little attention paid to a core segment of this growing community, and that’s teachers/educators. When we created and started [...]
If you are looking for some great insight into the world of marketing to moms or marketing with moms, there has been a flurry of good data released over the past week that I would highly recommend reading: 1. Edison Research just released a new report called Moms and Media: 2011. The study examines media [...]
By Harriet Fancott, Limelite PR Senior Associate If you’re a small or medium-sized business (SMB), you need to take social media seriously. The latest research by Pitney Bowes in a post by E-marketer indicates that social media is rivaling email in marketing effectiveness for SMBs. Researchers asked SMBs to rank marketing tactics such as email, [...]
I was intrigued to read that ParticipACTION is launching an awareness campaign to encourage Canadian moms get their children moving. I remember ParticipACTION from my own childhood: the TV ad that compared a 30-year-old Canadian to a 60-year-old Swede and the formal school program (flexed arm hang anyone?) so I see the brand equity and [...]
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