By Harriet Fancott, Limelite PR Senior Associate Mom bloggers are prolific writers, social media mavens, entrepreneurs, and caregivers. Many are former professionals, and yet despite this, businesses often fail to treat them as valuable partners in promoting their message. Here are eight surefire ways to have your pitch ignored: 1) Start your pitch with “Dear Mommy [...]
By Jeanette Miller, Principal, Limelite PR As Harriet’s last post outlined, it’s obvious that companies need a Facebook presence if they want to reach moms. But the question many companies are still pondering is “Do we really have to be on Twitter”? When I caught the post Why Facebook Marketing is More Important Than Twitter Marketing [...]
By Harriet Fancott, Limelite PR Senior Associate If you’re a small or medium-sized business (SMB), you need to take social media seriously. The latest research by Pitney Bowes in a post by E-marketer indicates that social media is rivaling email in marketing effectiveness for SMBs. Researchers asked SMBs to rank marketing tactics such as email, [...]
By Harriet Fancott, Limelite PR Senior Associate Are you in a blogging rut? It happens to everyone but it’s important to blog regularly. Consistent blogging shows you are active and on top of your industry or sector. It helps people find you, and positions you as an expert in your field. Here are ten ways [...]
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