I don’t need to tell you, because as you can plainly see, we’ve been decidedly absent from our blog. Yes, we’ve been busy. So, in the hopes of getting back on the blogging track, we’ve decided to launch a simple round-up of a few of the top articles or blog posts we’ve stumbled across [...]
By Jeanette Miller, Limelite PR Principal The buzz around the water cooler is that many businesses and/or PR professionals are taking a new yet bad approach to pitching media reporters and editors. Samples of this approach include: Sending a Twitter DM that says “Check out our website, you might find some great products to feature [...]
By Harriet Fancott, Limelite PR Senior Associate Facebook is the most popular social networking site for moms to connect, find out about brands, and spread the word about products they love. And the research backs it up. Here are a few quick stats:* Moms control 85% of household spending in the US. 83% of Canadian moms [...]
The following was initially published on the BeSoSocial blog, December 2010 I recently hit a personal age milestone (I’ll keep you guessing on that one), which got me thinking about the differences between Gen X and Gen Y moms, specifically how they each require a unique marketing approach. Or do they? Is a generalization based [...]
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