I don’t need to tell you, because as you can plainly see, we’ve been decidedly absent from our blog. Yes, we’ve been busy. So, in the hopes of getting back on the blogging track, we’ve decided to launch a simple round-up of a few of the top articles or blog posts we’ve stumbled across [...]
Harriet Fancott, Limelite PR Senior Associate We’ve noticed a disturbing trend: Businesses interested in capturing the attention of mothers are using mom blogger clout to boost their own brand with little value to involved moms. Even worse, these campaigns result in spamming mother’s friends and followers. We’re referring to contests based on votes. Blog post [...]
I was intrigued to read that ParticipACTION is launching an awareness campaign to encourage Canadian moms get their children moving. I remember ParticipACTION from my own childhood: the TV ad that compared a 30-year-old Canadian to a 60-year-old Swede and the formal school program (flexed arm hang anyone?) so I see the brand equity and [...]
Call it publicity or media relations – both tactics under the PR umbrella. The opportunity to earn media coverage is truly a numbers game. And it is much harder than it used to be. At one time in my career, I could predict earning at least 5 “hits” for a SME campaign. Hits being earned [...]
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