I don’t need to tell you that discussions around Pinterest are a-plenty right now. This latest infographic shows you why it’s become so addicting.
When we created and started maintaining a Pinterest page for our client, the Vancouver International Children’s Festival, we originally thought we would (simply) be connecting with our general mom community. But what we quickly discovered is that teachers, specifically, are incredibly active pinners. It was an ah-ha moment for us.
Teachers are a huge part of our client’s organisation. Like many arts & culture orgs, they rely on them to bring their classes to the festival and help communicate to parents that the festival is taking place.
Like moms (and many teachers are moms), teachers are looking for solutions. They are always sourcing new ideas that appeal to the “I Can Do That!” motivation you see in this Pinterest infographic, and for things that help them do their job in an efficient, economical manner while offering kids an enriching experience.
Take, for example, the term “First Grade” which you can search for in the Pinterest search box. You will find reams of boards that are filled with pins that appeal to the first grader – from crafts to books, how to tutorials, and reference blogs. When you read the profiles of those who ‘own’ those boards, you will discover they are educators.
Teachers are using Pinterest as a file-keeping system for their classroom activities! So imagine what happens when your organisation becomes one of their leading sources for idea: more awareness of your brand = brand loyalty and (hopefully) increased intent to purchase (if that’s your intended result).
We won’t even get into the homeschoolers, who are another robust target group on Pinterest.
So what does this means for your business? If teachers are part of your company’s target demographic, then Pinterest is a must-have tool for you to incorporate into your online marketing activities. Make teachers’ lives (and job) easier by pinning activities that they can use in their classroom. For VICF we’ve created a Classroom Crafts board.
Search for “teachers” on Pinterest and start following them; I bet you will find that they, too, will make life easier for you by pinning crafts that you can then in-turn repin and share. The cycle of sharing continues.
Look for activities that are easy, cheap (on the pocketbook) and/or printable.
Connect the dots between your organisation and what teachers could then take into the classroom. With VICF, we have uploaded Pete the Cat colouring sheets and simple crafts because Eric Litwin is part of this year’s festival line-up. We are helping to integrate the festival into their curriculum.
One final word of caution – make sure you reflect the age range of children they are teaching. Obviously an educator who is teaching at the elementary school has very different motivations and needs very different activities that those teaching high school. Same goes for educators in the secondary level such as those in college and university.
Oh, and btw, you’ll find me on Pinterest at http://pinterest.com/limelite/
Infographic courtesy of Flowtown
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