I don’t need to tell you, because as you can plainly see, we’ve been decidedly absent from our blog. Yes, we’ve been busy.
So, in the hopes of getting back on the blogging track, we’ve decided to launch a simple round-up of a few of the top articles or blog posts we’ve stumbled across this week. We hope you enjoy them as much as we did.
FACEBOOK, FACEBOOK, FACEBOOK:
We all know d-day (March 30) is looming for the new Facebook Timeline format for pages. So, it’s really important to know what the new format means for your company or organisation. We’ve already switched over one of our client’s pages and have adjusted our future content or tactics accordingly. We highly encourage you to get prepared now and March 30 will be that much easier for everyone in your team.
And If you’ve been relying on ‘Like us to win’ or other such fan gates, then this is a must read: 3 Tactics to Employ as an Alternative to Like Gating on Facebook
FROM THE MOM TRACK:
Remember, just because there’s a tool or medium, doesn’t mean you need to use it. All brands or organisations need to weigh the pros and cons of talking to and with their consumers before they head into a public forum, and prepare for all reactions. It doesn’t look like GNO or SBF did either.
SOCIAL STRATEGY-SPHERE, A LESSON IN CAUSE & EFFECT:
Mitch Joel says it’s a lesson from a Social Media master class, Buzz Bishop says it’s about the lack of critical thought process. Both are talking about the Kony 2012 video, which went viral thanks to some very simple tactics. I encourage you to read both articles and then consider exactly how you are measuring the impact of your next campaign: A Social Media Master Class and Like. Share. Repeat.
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