Toyota’s Swagger Wagon

This ad has been making the rounds on Twitter, have you seen it?

Parents ( in particular mom bloggers) have overwhelming displayed their love for for this ad by tweeting and sharing it with their networks.  Why? Because it’s witty and moms can relate to it. The ad acknowledges the role we play and the things we do for our families which impacts the decisions we make. The line that resonates the most with me is  ‘have pride in your ride’, because despite the real reason you buy any car you ultimately want to feel and look good driving it.

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3 Comments to “Toyota’s Swagger Wagon”

  1. Henery Schaffer 27 May 2010 at 4:19 am #

    A friend of mine just emailed me one of your articles from a while back. I read that one a few more. Really enjoy your blog. Thanks

  2. Tweets that mention Limelite PR » Toyota’s Swagger Wagon -- Topsy.com

    [...] This post was mentioned on Twitter by Susan Low, Jeanette Miller and Alyx Gilgunn, CFP, 100.3 The Q!. 100.3 The Q! said: Toyota's Swagger Wagon commercial: too damn funny. http://bit.ly/bUiV4M [...]

  3. Limelite PR » What makes a video viral

    [...] the mom market, you can see successful videos that have taken a humourous approach at an everyday item or in the most recent example I stumbled upon (included below), pulls on the [...]


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