Toyota’s Swagger Wagon
This ad has been making the rounds on Twitter, have you seen it?
Parents ( in particular mom bloggers) have overwhelming displayed their love for for this ad by tweeting and sharing it with their networks. Why? Because it’s witty and moms can relate to it. The ad acknowledges the role we play and the things we do for our families which impacts the decisions we make. The line that resonates the most with me is ‘have pride in your ride’, because despite the real reason you buy any car you ultimately want to feel and look good driving it.
Using a Top 10 List to get media coverage
I am a big fan of creating and pitching Top 10 lists to get media coverage for our clients (um, of course creating these lists in moderation with other PR strategies).
Lists provide a story focus and direction to visuals that should accompany the pitch. Here’s a good example of how we created and successfully pitched a product list strategy for our client www.yoyomama.ca
Coupon Clippers vs Loyalty Lovers
This is a post about why marketers need to take a different approach when reaching out to moms in different countries (aka what works in the USA may not work in Canada). Here are the two resources that I mention in my post: Maria Bailey’s article Media Post ; Globe & Mail article